The concept for the business model and physical product.
Project collaboration with the Swedish Cluster of Forest Technology.
Operator: Umeå Institute of Design.
I illustrated the project. The project was a group work.
"What happens if we put nature first?"
In the current human and nature structure, humans are exploiters. The current structure is not taking biodiversity into consideration to an extent of maintaining it or even having it flourish, for generations to come.
"How might we enable biodiversity and move the forest industry from exploiting practices towards regenerative practices to ensure a generational legacy?"
With the Cradula scanner, nature's biodiversity takes visible form.
Two solutions: Objective narrative as a business model and Meta narrative as a visual experience in a form of a "Credula"-scanner.
In the Suggested human + nature structure, humans are stewards and nature is the CEO. In the objective narrative, biodiversity and resources should be ensured. Used models should be changed from exploitative to regenerative actions.
Ensuring a generational legacy by adding biodiversity to the business model allows biodiversity to thrive.
